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06/22/2005:

"The Bush Administration's Psy-Ops on the US Public: An Interview with Col. Sam Gardiner"

...Zeese: What is: "Truth from These Podia"? How did you conduct this media analysis?

Gardiner: It is a paper I published on the web that reflected four months of heavy research.

I had followed press reports of the war closely as it unfolded because of a job I had. During the first couple months of Gulf II, I was under contract with the Newshour with Jim Lehrer. With another retired colonel, we did an almost daily on-air analysis of how the war was going.

As the war unfolded, I became increasingly uneasy about what was being reported out of the White House, Pentagon and Central Command. I was hearing things that just did not make sense with what I knew and what my intuition was telling me. I began tracking some of the stories. It was just a matter of going over what we were told and connecting that with the truth as it emerged later.
One of the first items that made me uneasy was when I heard we were encountering “terrorist death squads.” I was very familiar with the Iraq military forces. There were no terrorist death squads. It became obvious the Pentagon wanted us to connect Iraq with 9/11. Terrorists did 9/11. There are terrorists in Iraq. Iraq must have been behind 9/11.

Zeese: Regarding the management of information about Iraq, I'd like to focus on the build up to the Iraq War initially. There has been growing indications from a series of memoranda and meeting minutes from Great Britain that U.S. intelligence was “fixed” to support the war. In your analysis of media management before the war do you see any indication that the United States Congress and public was manipulated into supporting the invasion of Iraq by misinformation?

Gardiner: Kevin, I find it amazing that there is now a growing interest in the marketing the war. There is absolutely no question that the White House and the Pentagon participated in an effort to market the military option. The truth did not make any difference to that campaign. To call it fixing is to miss the more profound point. It was a campaign to influence. It involved creating false stories; it involved exaggerating; it involved manipulating the numbers of stories that were released; it involved a major campaign to attack those who disagreed with the military option. It included all the techniques those who ran the marketing effort had learned in political campaigns.

Zeese: Can you give some examples of false or exaggerated stories put out by the Bush administration in the build-up to the war?

Gardiner: In the summer of 2003, we know from the Downing Street Memo that the Administration was talking about justifying a war by arguing that Iraq was the nexus of terrorism and WMD.

The terrorism argument was what propaganda literature would refer to as the big lie. The Administration’s objective was to make enough arguments connecting Iraq to terrorism and Bin Laden that the American people would believe Iraq was behind the 9/11 attacks. They used a technique called the excluded middle. Iraq supports terrorists. The attacks were by terrorists. Iraq must been behind the 9/11 attacks.

We the WMD story fairly well. We know the story of the uranium from Niger. We know about the aluminum tubes that were not for uranium enrichment. We know the biological labs Powell showed to the UN did not exist.

Beyond these there are many exaggerations that have gotten very little notice. Let me mention just a few.
Full: counterpunch.org