Federal authorities are actively investigating dozens of American television stations for broadcasting items produced by the Bush administration and major corporations, and passing them off as normal news. Some of the fake news segments talked up success in the war in Iraq, or promoted the companies’ products.

Investigators from the Federal Communications Commission (FCC) are seeking information about stations across the country after a report produced by a campaign group detailed the extraordinary extent of the use of such items.

The report, by the non-profit group Centre for Media and Democracy, found that over a 10-month period at least 77 television stations were making use of the faux news broadcasts, known as Video News Releases (VNRs). Not one told viewers who had produced the items.

…Many of the corporate reports, produced by drugs manufacturers such as Pfizer, focus on health issues and promote the manufacturer’s product. One example cited by the report was a Hallowe’en segment produced by the confectionery giant Mars, which featured Snickers, M&Ms and other company brands. While the original VNR disclosed that it was produced by Mars, such information was removed when it was broadcast by the television channel – in this case a Fox-owned station in St Louis, Missouri.

Bloomberg news service said that other companies that sponsored the promotions included General Motors, the world’s largest car maker, and Intel, the biggest maker of semi-conductors.
independent.co.uk

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