Study Ties Political Leanings to Hidden Biases
…For their study, Nosek, Banaji and social psychologist Erik Thompson culled self-acknowledged views about blacks from nearly 130,000 whites, who volunteered online to participate in a widely used test of racial bias that measures the speed of people’s associations between black or white faces and positive or negative words. The researchers examined correlations between explicit and implicit attitudes and voting behavior in all 435 congressional districts.
The analysis found that substantial majorities of Americans, liberals and conservatives, found it more difficult to associate black faces with positive concepts than white faces — evidence of implicit bias. But districts that registered higher levels of bias systematically produced more votes for Bush.
“Obviously, such research does not speak at all to the question of the prejudice level of the president,” said Banaji, “but it does show that George W. Bush is appealing as a leader to those Americans who harbor greater anti-black prejudice.”
Vincent Hutchings, a political scientist at the University of Michigan in Ann Arbor, said the results matched his own findings in a study he conducted ahead of the 2000 presidential election: Volunteers shown visual images of blacks in contexts that implied they were getting welfare benefits were far more receptive to Republican political ads decrying government waste than volunteers shown ads with the same message but without images of black people.
washingtonpost.com